12 points for Local SEO audit by Hubspot
Optimize for Google My Business. https://www.google.com/business/ Engage on social media and add posts to Google My Business. Ensure your name, address, and phone number are consistent online. Optimize online directories and citations. i.e. Yelp, Merchant Circle, Citysearch, Google My Business and YP.com. Perform a local SEO audit. Check your NAP (name, address and phone number) visibility. Take a deep dive into your listing, website, or blog. Extract valuable data through competitor analysis. Improve your internal linking structure. Create the content on your website, which links to other pages on your website.