how to improve wordpress website ?

Let me speed up your website.

Website speed is critical. Several factors affect your website speed, like your hosting company, images, java and CSS scripts, and several other technical things that you and I don’t need to worry about. All we should worry about if your website loads in under 2 seconds or not? 

Now how to test it? There is two most popular software out there to check.

GT Metrix and Pingdom. Before taking the delivery of your website, always check your website on this platform on your own and check the speed of the website. If it is more than 2 seconds, make necessary changes to fix it. 

Let me share a few facts to understand how important website speed is.

1 in 4 visitors will abandon the website if it takes more than 4 seconds to load. 46 per cent of users don’t revisit poorly performing websites. Website owners have a mere 5 seconds to engage visitors before they consider leaving. 74 % of users accessing the mobile site will go if it takes longer than 5 seconds to load. Every one-second delay in page load time could lead to $1.6 billion in annual losses for online merchants as big as Amazon.

Google has indicated site speed (and, as a result, page speed) is one of the signals used by its algorithm to rank pages. … Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. 53% of mobile users leave a site that takes longer than three seconds to load.

Obama’s fundraising campaign during the 2011 Presidential Elections raised an additional $34 million when the Obama for America website shrunk page load time from 5 seconds to 2 seconds – that’s a 14 % increase in donation conversion with mere 3 seconds of website performance improvement!

Now let’s talk about business. My server is not the best in the world. (Still, I managed to get 1.5 sec loading time) There are premium hosting companies out there, and together we all can take benefit of it. WPEngine and Kinsta are the premia hosting companies, and their prices as below.

Suppose I migrate my website to a faster server; I can get even quicker website speed. Following is the screenshot of WPEngine, which is the best in the business. If we share the cost of 50 people(websites), we can all get the best experience. We can get the following features. 

  • 1 Million avg. visits / month
  • 100GB storage
  • 1,000GB bandwidth / month
  • PHP 7.4 ready
  • Global CDN
  • Automated SSL certificates

If you want to transfer your website to my current server or any of the premium server, please send me a message which still gives 1.5 second loading time, please let me know.